Zori Affirmations and Self Love
Wellbeing
Android
Global
CLIENT TYPE
Wellbeing studio
TIMELINE
Six weeks to first release
DELIEVERED
Android, content, and ritual engine
HEADLINE RESULT
10K+ installs, rated 4.6
CLIENT TYPE
Wellbeing studio
TIMELINE
Six weeks to first release
DELIEVERED
Android, content, and ritual engine
HEADLINE RESULT
10K+ installs, rated 4.6
The challenge
An affirmation is worth nothing at the wrong moment.
The client had a large library of written affirmations and rituals, and a low opinion of how most apps
deliver them: one push notification a day, at a time chosen by the app, saying something generic.
The design problem was choosing well. Thirty categories is a lot to put in front of somebody who
has opened the app because they feel awful and do not want to browse a menu.
What we built
DIALY PRACTICE
You tell it how today is, it does the choosing
A single question at the start of a session picks the category, the
tone and the length of the practice. Nobody has to scroll a library
to find something that fits.
RITUALS
Short guided rituals, not just words on a card
Each affirmation sits inside a two or three minute ritual with
breathing and pacing, so the app gives a thing to do rather than a
thing to read.
RITUALS
Short guided rituals, not just words on a card
Each affirmation sits inside a two or three minute ritual with
breathing and pacing, so the app gives a thing to do rather than a
thing to read.
REMINDERS
Notifications at the hour you actually struggle
Users pick the moments that are hard for them, such as before a
commute or late at night. The app learns which of those get
opened and quietly stops sending the ones that do not.
A signature detail
Thirty categories, one question
We resisted the obvious grid of thirty tiles. The app asks one plain
question about how today feels, maps the answer across the library,
and opens directly into a practice with a small link to change it.
Sessions started climbing as soon as the menu disappeared,
because a person having a bad morning will not choose from
thirty options.
One question
Mapped to the library
Practice opens
Reminder learns
The result
10K+
installs on Google Play.
4.6
average rating from play Store reviewers.
30
mood based categories in the library.
6 weeks
from kickoff to the first live release.
The screens
Download Zori
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