Packages
One fixed price. The whole product, built and shipped.
Every package is one fixed price in GBP for the complete product: design, build, testing, both app stores and the admin panel behind it. Six months of maintenance is included after launch at no extra cost. You know the number before we start and it does not move, because there are no change request invoices. Third party costs such as servers, app store fees and SMS are paid by you directly at cost, with no markup from us.
Launch
£2,999
one off
For founders and small businesses taking one clear idea to the App Store.
What you get
- One active build request at a time
- One app, published to both the App Store and Google Play
- Up to 25 app screens designed and built
- Standard integrations: payments, login, notifications, maps, email
- Admin dashboard, standard template
- Two week sprint cycle with a weekly progress call
- Store submission and approval handled for you
- Bug fixes and OS compatibility updates included
- Support response within 2 working days
- Six months of maintenance after launch, included
Average time to first live release: 8 to 10 weeks
Scale
Most popular
£3,999
one off
For businesses with real users who need to keep shipping.
Everything in Launch, plus
- Two active build requests at a time
- Unlimited screens across the life of the plan
- Custom integrations with your CRM, ERP, POS or accounting
- Custom built admin and operations panel
- A second app surface, for example a partner, rider, vendor or staff app
- One week sprint cycle with two calls a week
- Analytics, crash reporting and a monthly performance report
- App store listing optimisation, screenshots and store copy
- Named product lead as your single point of contact
- Support response within 1 working day
- Six months of maintenance after launch, included
Average time to first live release: 6 to 8 weeks
Command
£4,999
one off
For funded startups and established companies running a real product roadmap.
Everything in Scale, plus
- Unlimited build requests, worked in priority order
- A dedicated pod reserved for you: product lead, designer, two developers, QA
- Multi app ecosystems: customer, vendor, admin and web
- AI features: assistants, recommendations, automation, voice or chat
- Scalability, security and infrastructure review each quarter
- Quarterly roadmap and growth workshop with our leadership
- Priority same day support with an agreed service level
- Direct WhatsApp line to your product lead
- Six months of maintenance after launch, included
Release cadence as fast as weekly
How the payment is staged
The price is fixed at the start and paid in three stages, so you are never far ahead of the work. The largest share is due only once your app is live on the stores.
Stage one
25%
On signature
Paid when the scope and the price are agreed. This covers discovery, the product blueprint and the design work that follows it.
Stage two
35%
At first working build
Paid when the app is on your own phone and you can use it. You have seen most of what you are buying before this instalment.
Stage three
40%
On going live
Paid once the app is approved and live on both stores. Your six months of included maintenance starts on the same day.
Line by line, what each package gives you
Green means included. Amber means available as a paid add on. Grey means not part of that package.
Included
Launch
Scale
Command
Build
Active build requests
One
Two
Unlimited
Apps published
One
Two surfaces
Multi app
Screens designed and built
Up to 25
Unlimited
Unlimited
AI features
-
Add on
✓
Design
Custom UI and UX design
✓
✓
✓
Design files transferred to you
✓
✓
✓
Brand and icon design
Add on
✓
✓
Platforms
App Store and Google Play
✓
✓
✓
Admin dashboard
Template
Custom built
Custom built
Web platform
-
Add on
✓
Integrations
Payments, login, notifications, maps
✓
✓
✓
Your CRM, ERP, POS or accounting
-
✓
✓
Custom third party integrations
-
Two included
Unlimited
Speed and support
Sprint cycle
Two weeks
One week
Weekly releases
Progress calls
Weekly
Twice a week
Twice a week
Support response
2 working days
1 working day
Same day
Named product lead
-
✓
✓
Direct WhatsApp line
-
-
✓
Growth
Analytics and crash reporting
-
✓
✓
App store listing optimisation
-
✓
✓
Monthly performance report
-
✓
✓
Quarterly roadmap workshop
-
-
✓
After launch
Maintenance included after launch
6 months
6 months
6 months
Care plan afterwards
£149 a month
£249 a month
£399 a month
Development hours in the care plan
-
-
8 a month
Ownership
Mutual NDA before we start
✓
✓
✓
Full source code transferred
✓
✓
✓
Accounts stay in your name
✓
✓
✓
Third party costs at cost, no markup
✓
✓
✓
On a narrow screen this table stacks into one card per package rather than scrolling sideways.