Mood Tracker, Win Diary
Wellbeing
iOS and Android
Global
CLIENT TYPE
Independent founder
TIMELINE
Seven weeks to first release
DELIEVERED
IOS, Android, on device storage
HEADLINE RESULT
Rated 4.9 on Google Play
CLIENT TYPE
Independent founder
TIMELINE
Seven weeks to first release
DELIEVERED
IOS, Android, on device storage
HEADLINE RESULT
Rated 4.9 on Google Play
The challenge
Mood trackers ask how you feel. They rarely help you notice why.
The founder had used every journalling app going and found the same shape each time: a mood
score, a wall of text, and no sense of what actually made a good day good. The insight they wanted
to build around was that recording wins changes what you remember about a week.
Privacy was the other half of the brief. People will not write down an honest bad day if they suspect
it is being uploaded, analysed or used to sell them something.
What we built
LOGGING
A mood and a win, in under a minute
One tap for how the day felt, one line for something that went
right. That is the whole daily ritual, which is why people keep
doing it.
WIN CARDS
Cards you design, not stickers we chose
Users build their own win cards with their own wording and
colours, so the categories match their life rather than a
wellness template.
WIN CARDS
Cards you design, not stickers we chose
Users build their own win cards with their own wording and
colours, so the categories match their life rather than a
wellness template.
CHARTS
The pattern behind a good week
Charts put mood next to the wins recorded around it, so the app
can quietly show that the best weeks had a certain kind of day
in them.
A signature detail
Choosing to keep the diary on the phone
We could have put entries in a cloud database and shipped faster.
Instead the diary stays on the device, with an optional encrypted
backup the user turns on themselves. It cost us a more complicated
build, and it is the reason the app can say plainly on the listing that
nobody else reads your diary. The reviews mention it constantly.
Entry written
Stored locally
Backup is opt in
Charts computed on the device
The result
4.9
average rating on Google Play, our highest rated build
7 weeks
from kickoff to the first live release.
0
diaries entries stored on our servers.
1 min
is all the daily ritual asks for.
The screens
Download Win Diary
NEXT CASE STUDY
Zori Affirmations and Self Love
Read it →
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