Farmsell. Direct Fresh Bulk
Marketplace
Android
Africa
CLIENT TYPE
Agricultural marketplace
TIMELINE
Eight weeks to first release
DELIEVERED
Android, buyer and farm portals
HEADLINE RESULT
10K+ installs, rated 4.7
CLIENT TYPE
Agricultural marketplace
TIMELINE
Eight weeks to first release
DELIEVERED
Android, buyer and farm portals
HEADLINE RESULT
10K+ installs, rated 4.7
The challenge
Buyers wanted a crate price. Farms wanted a fair one. Between them sat four phone calls.
Restaurants, hotels and market traders were buying produce through a chain of middlemen, so the
buyer never knew the farm and the farm never knew the price the buyer paid. Orders were placed on
calls and confirmed on paper, which meant disputes at delivery were constant.
The commercial reality was awkward for an app: produce is priced by weight that varies, crops come
and go by season, and a farm cannot promise stock it has not harvested yet.
What we built
BUYING
Order by the crate, priced by the farm
Buyers browse what is in season, see the farm behind each
listing, and order in bulk units they recognise. Prices come from
the farm, so both sides are looking at the same number.
SUPPLY
A farm can list what is coming, not just what
is picked
Farms publish expected harvests with a date and an estimated
quantity, so a hotel can plan next week around what will
genuinely be available.
TRUST
Weight confirmed at handover, in the app
The delivery is recorded against the order with the actual weight
and a photograph. The invoice adjusts to the real figure, which
ended most of the arguments the paper process caused.
A signature detail
Designing for produce that refuses to have a fixed price
A crate of tomatoes is never exactly a crate. Instead of pretending
otherwise, the app quotes an indicative total from an expected
weight, marks it clearly as indicative, then settles on the weight
recorded at handover. Buyers see a small variance figure rather than
a surprise invoice, and they trusted the app faster because it
admitted the uncertainty.
Farm lists a crop
Buyer orders bulk units
Weighed at handover
Invoice settles
The result
10K+
installs on Google Play.
4.7
average rating from Play Store reviewers.
8 weeks
from kickoff to the first live release.
0
middleman between the buyer and the farm.
The screens
Download Farmsell
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