Bold
Health and wellness
iOS and Android
United States
CLIENT TYPE
Health and ageing service
TIMELINE
Ten weeks to first release
DELIEVERED
IOS, Android, live class platform
HEADLINE RESULT
50K+ installs
CLIENT TYPE
Health and ageing service
TIMELINE
Ten weeks to first release
DELIEVERED
IOS, Android, live class platform
HEADLINE RESULT
50K+ installs
The challenge
The exercise was right. The app standing between the member and the class was not.
The client runs balance and strength programmes that reduce fall risk in older adults, with real
clinical grounding. Their problem was purely the software: members in their seventies were
dropping out at the sign in screen, never mind the workout.
What we built
ACCESS
Signing in without a password to forget
Members enter a phone number and a code, or tap a link. No
passwords, no memorable words, no email loop, and the session
stays signed in on the device for as long as the member wants.
LIVE CLASSES
A class you join by tapping one large button
The next class sits at the top of the home screen as a single wide
button with the coach name and the start time. Nothing else on
that screen competes with it.
ACCESSIBILITY
Built for hands and eyes that are not twenty five
Every control is at least 60 points tall, text starts at 20 points and
scales further with the system setting, and video controls stay on
screen instead of hiding. Captions are on by default.
A signature detail
We tested with real members before we wrote the second screen
Rather than designing the whole app and testing at the end, we put a
two screen prototype in front of eight members in the first fortnight.
Half of them tapped the class card instead of the join button, so we
made the whole card the button. That one change came out of a
fifteen minute session and shaped every screen after it.
Two screen prototype
Eight members tested
Whole card becomes the button
Pattern applied everywhere
The result
50K+
installs across both stores.
60pt
minimum height for every interactive control.
0
passwords for a member to remember.
10 weeks
from kickoff to the first live release.
The screens
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