Foodelo Food and Grocery Delivery
Delivery and logistics
iOS and Android
Africa
CLIENT TYPE
Delivery operator
TIMELINE
Nine weeks to first release
DELIEVERED
IOS, Android, rider app, admin
HEADLINE RESULT
10K+ installs on Google Play
CLIENT TYPE
Delivery operator
TIMELINE
Nine weeks to first release
DELIEVERED
IOS, Android, rider app, admin
HEADLINE RESULT
10K+ installs on Google Play
The challenge
Three businesses, three systems, and a call centre holding it together.
The client was already delivering food, groceries and pharmacy items, but each category ran on its
own software with its own list of shops. A customer who wanted dinner and a box of paracetamol
had to place two orders and pay two delivery fees, and most of them simply rang the office instead.
Riders were dispatched over the phone, so nobody could tell a waiting customer where their order
was. Every busy evening ended with the same two questions from the team: which rider has this,
and has the shop even started cooking.
What we built
CUSTOMER APP
One basket, any kind of shop
Customers browse restaurants, grocers and pharmacies in the
same app and add items from more than one shop to a single
basket. The app splits the order behind the scenes, sends each
shop only its own items, and charges one delivery fee.
LIVE TRACKING
You can see where your food is
Once a rider accepts, the customer watches the order move on a
live map with a realistic arrival time. Support stopped fielding calls
asking where an order was, because the answer is on the screen.
LIVE TRACKING
You can see where your food is
Once a rider accepts, the customer watches the order move on a
live map with a realistic arrival time. Support stopped fielding calls
asking where an order was, because the answer is on the screen.
GROUP ORDERING AND GIFTING
Ordering together, and sending a meal as a gift
A customer opens a group basket and shares a link so friends add
their own items and the total splits automatically. The same
engine powers gifting, where you pay for a meal and someone
else chooses and receives it.
A signature detail
How one basket became many orders without confusing anyone
A multi shop basket is harder than it looks: three kitchens work at
different speeds and the customer only wants one delivery. We built a
small dispatcher that starts each shop at a calculated time so the
last item is ready as the rider arrives, and shows the customer a
single order with three quiet progress lines underneath.
One basket
Split into shop tickets
Staggered start
One rider, one journey
The result
10K+
installs on Google Play since launch.
9 weeks
from kickoff to the first live release on both stores.
3
app surfaces delievered: customer, rider, and operations panel.
1
system replaced three separate tools and a call centre whiteboard.
The screens
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